In recent years, an increasing number of companies have been implementing gamification into their work processes. Gamification refers to the use of game elements in non-game situations, including in work processes. This can involve elements such as leaderboards, achievements, rewards, and bonuses that add a more game-like component to work.
Gamification can be particularly important for the younger generation, who have grown up with games and expect a more interactive and engaging work experience. Additionally, gamification can help increase motivation and employee retention as it can create a more interesting and enjoyable work environment.
The main principle of gamification is to create clear and easily measurable goals that can be achieved. These goals can be related to performance, participation in training programs, personal development, and more. Goals should be clearly defined and measurable so that employees can see their progress and achievements.
It is also important to create rewards and bonuses to incentivize employees for their efforts. These can be something small, such as prizes for completing a certain number of tasks within a week, or a larger reward for achieving a monthly or quarterly goal.
Practical Examples of Gamification Implementation in Work
As mentioned earlier, gamification can be implemented in various areas of a company's work. Here are a few practical examples of its implementation:
Onboarding of new employees
In many companies, new employees are required to undergo training through introductory courses that familiarize them with the company's history, policies, and procedures. Using gamification can make this training more interactive and enjoyable, such as by creating quizzes, quests, or tests that motivate new employees to learn.
Project management can also be enhanced through gamification. For example, a company can create a points or rewards system for achieving specific project milestones within the given time frame, as well as for completing tasks beyond regular responsibilities. This can stimulate employees to work more efficiently and focus on key project tasks.
Gamification can be implemented in the sales department, where employees work in a competitive environment and require constant motivation. Companies can create a system where salespeople earn points for each sale achieved within a specific timeframe or for reaching other sales-related goals. This can lead to increased conversion rates and sales, as well as higher employee motivation.
Increasing employee engagement
Gamification can also help increase employee participation in company-wide processes. For example, a company can create a reward system for participating in surveys and providing feedback, participating in corporate events, and contributing to company development. This can increase employee engagement in various aspects of the company's work and contribute to their loyalty.
Case Studies of Gamification Implementation in the Work Processes of Major Companies
One of the most successful companies that has successfully implemented gamification in its work processes is IBM. The company launched the Think Academy program, which uses gamification to educate its employees. Workers earn points for participating in online courses, completing assignments, and contributing to the generation of new ideas. These points can be exchanged for rewards such as certificates and gifts.
Another successful example is Deloitte, which used gamification to increase engagement in its health and fitness program. Employees earned points for adopting healthy lifestyle habits, such as exercising, eating well, and getting enough sleep, which could be redeemed for rewards like extra days off.
Nike created the Nike+ FuelBand application, which helps people track their physical activity and earn bonus points that can be exchanged for discounts on Nike products. This incentivizes people to lead a more active lifestyle and increases loyalty to the Nike brand.
Samsung is another example of successful gamification implementation. The company created a program for its sales representatives called Samsung Nation. The program helps employees develop sales skills, improve customer communication, and offers them opportunities to earn bonuses and rewards.
How to Implement Gamification Quickly and Without Development Efforts
Try WicanDo - a youth-oriented, modern solution for team building, improving work performance, and engaging employees using gamification mechanics.
The main gamification mechanism on the platform is the accumulation of points by employees for meeting work performance targets, achieving daily step goals, and engaging in other activities beneficial to the company. Employees can exchange their points for rewards they find interesting.
The sum of earned points forms a rating, which fosters healthy competition among employees and departments.
Employees can see the activities completed by their colleagues, company news, and educational materials. They can receive public recognition for achievements in various areas, propose work initiatives, or share useful posts with colleagues. All this comes with the ability to give and receive feedback through reactions and comments.
The platform also offers functionality for conducting surveys, competency tests, quizzes, and contests with points rewards.
We would be delighted to demonstrate all the platform's capabilities to you - simply choose a convenient time for a demo